The Marketing Mix

The marketing mix also referred to as the 4 Ps of marketing, categorizes all the various strategies used in the marketing of goods and services.  These categories are product, promotion, pricing and place.

(1) Product this includes product designing, packaging, labelling and branding.

(2) Promotion advertising, public relations and sales promotions.

(3) Pricing includes various pricing strategies and methods.

(4) Place distribution of products.

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