Marketing Activities

Market research – the process of gathering information about potential customers.

Packaging – creating a suitable package for product usage and for advertising

Branding - differentiating the product of a company from other brands and establishing loyal customers.

Pricing - identifying the right price that will encourage sales

Advertising – methods used such as the media to inform and encourage the purchase of goods and services

Sales promotion – short-term methods used to encourage consumers to buy during a specified period

Distribution - methods used to make the product available to consumers. For example wholesale, retail or internet.

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