Market research – the process of gathering information about potential customers.
Packaging – creating a suitable package for product usage and for advertising
Branding - differentiating the product of a company from other brands and establishing loyal customers.
Pricing - identifying the right price that will encourage sales
Advertising – methods used such as the media to inform and encourage the purchase of goods and services
Sales promotion – short-term methods used to encourage consumers to buy during a specified period
Distribution - methods used to make the product available to consumers. For example wholesale, retail or internet.