Assonance and Euphemism

Assonance

This is the similarity in sound of internal vowels in neighbouring words.

Examples:

“It beats as it sweeps as it cleans.” (Hoover Vacuum Cleaners- Slogan)

“I must confess that in my quest I felt depressed and restless.” ( Thin Lizzy, “With Love”)

Euphemism

The use of a mild or less direct word in place of one that is harsh (aka ‘sugar-coating’).

Examples:

Did you see Yendi and Frankenstein’s sister come out of Old Navy?

Her father went to be with the angels last month.

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